Thursday, October 8, 9:00 AM – 11:00 AM
Steelcase Learning Facility, Grand Rapids, Michigan
Join Salesforce users, admins, developers, and leaders from across West Michigan for a morning of practical conversation, shared learning, and community connection. This meeting is built around three questions:
1-What’s changing?
We’ll start with an interactive look at selected Dreamforce announcements and Winter ’27 features.
Rather than simply presenting a list of what’s new, we’ll introduce features and announcements, explain why they might matter, and open the conversation to the group. What could this mean for your organization? Where could it be useful? What questions does it raise?
We’ll cover a mix of topics relevant to everyday Salesforce users and administrators along with some of the larger changes happening across the Salesforce platform.
2-Roundtable: What are we trying to accomplish?
Our first roundtable will focus on outcomes rather than Salesforce products or job titles.
We’ll bring people together around common goals such as engaging customers, donors and constituents; improving service and support; automating manual processes; and getting more value from reporting and data.
Share what you’re trying to accomplish, what’s getting in the way, and what you’ve learned — and hear how other organizations are approaching similar challenges.
3-Roundtable: What do we need help with?
Bring a Salesforce challenge, question, or idea you’d like input on.
This round is designed as a community problem-solving session. Share something you’ve been wrestling with and get perspectives from other Salesforce users, admins, developers, consultants, and business leaders. You’ll also have an opportunity to contribute your own experiences to other people’s questions.
You don’t need to have an answer. Bringing a good question is just as valuable.
Help Shape the Conversation
What should we talk about on October 8?
Is there a Dreamforce announcement or Winter ’27 feature you want to discuss? What is your organization trying to accomplish with Salesforce? What’s a challenge you’d like to put in front of the group?
Who Should Attend?
This gathering is for anyone who uses Salesforce or helps shape how it supports their organization — including people working in sales, marketing, customer service, operations, nonprofit programs, fundraising, reporting, and business leadership, along with Salesforce administrators, developers, consultants, and implementation partners.
You don’t need to be a Salesforce expert or have a technical role to participate. If you use Salesforce, support the people who do, make decisions about it, or simply want to learn how other West Michigan organizations are using it, you’ll fit right in.