In this video, Brian Richards from Cloud 616 breaks down what technical debt means in a Salesforce context and how it accumulates—especially through unchecked automation, abandoned fields, and unclear ownership. He shares examples of how over-automating without governance can lead to bloated systems that are hard to maintain, and offers a practical mindset shift: treat your CRM like a product, not just a database. It’s a thoughtful, plain-language guide for admins, ops leaders, and anyone trying to clean up or scale their Salesforce org responsibly.